Loon Concept is a Boston-based jewelry store that curates and imports handcrafted semi-fine jewelry pieces from Brazil. Our store was born out of a desire to create beautiful jewelry that is both accessible and high quality.

We believe in creating jewelry that is loved by everyone, and our curated selection offers just that. With pieces ranging from everyday basics to more statement-making styles, Loon Concept has something for everyone to fall in love with.

We also believe that jewelry should be more than just an accessory; it should be an expression of your unique personality, and with Loon Concept, you can have the best of both worlds.

Whether you’re looking for something simple and elegant or bold and daring, we’ve got something perfect for you. Come explore our collection today and happy shopping!

Hey, don't forget: once we believe, we are. Simple like that!

With Love,

The Loon Team :)